Meet Natalie: A New Way to Start Your Remodeling Research

Starting a remodeling project often begins the same way.

It doesn’t happen overnight. It builds overtime. And then, one day, you wake up and realize that your home no longer works for you and your family.

You open your laptop and start searching.

“Kitchen remodel cost.”
“Home additions near me.”
“What does a bathroom renovation involve?”

Soon, you are clicking through dozens of articles and photos. Some ideas look beautiful. Some advice feels vague. But most of it doesn’t answer the question you actually have:

What would something like this look like in my home?

That gap between curiosity and clarity is exactly why we created Natalie*.

Natalie* is a new AI-powered research assistant on the MOSS website designed to help homeowners explore remodeling ideas, see relevant projects, and start understanding what might be possible for their home. Natalie* is connected to over 7,000 real projects from MOSS Online and our internal project archives, so she can show you real projects and details from actual MOSS clients and experiences.

Why Remodeling Questions Are Hard to Answer  

Most homeowners begin researching long before they ever contact a remodeling company.

They want to understand what projects might involve. They want to see real examples. They want to know whether their ideas are realistic before committing themselves to a formal consultation.

The problem is that online research rarely reflects the realities of a specific home or city.

A kitchen in a magazine may look beautiful, but it doesn’t tell you how the layout changed.
A finished basement photo doesn’t explain what structural work was required.
An article about additions may not reflect homes in the Washington, DC metro area at all.

As a result, homeowners often gather inspiration without gaining real clarity.

Natalie* helps bridge that gap.

What Natalie* Does 

Natalie* is an AI-based research assistant that works like our own GPT that uses remodeling project details from over 7,000 MOSS remodeling projects completed over the last 25 year period.

When you search online for remodeling ideas, you usually get a mix of magazine photos, Pinterest images, and generic advice, often from remodeling companies from across the country.

Natalie* is connected to MOSS’ internal project archives. When you start a conversation, she searches through years of real MOSS projects, providing specific, localized information on remodels completed for homeowners throughout the Washington, DC metro area.

Interact with Natalie the same way you would talk to a person or a chat assistant like ChatGPT. Just type your question or idea and start the conversation.

For example, you could ask:

• What would a 3-story addition cost in Arlington?
• How much more would it be to add a wine cellar or a home theater room in a basement remodel?
• How do people usually expand a 1990s kitchen without adding square footage?
  
• What product brands typically make-up a high-end kitchen remodel?

In just a few prompts, Natalie* can show you how other homeowners approached similar projects. This helps turn early curiosity into something much more useful. It’s a faster, more grounded way to start understanding what might be possible for your own project.

A Faster Way to Start the Conversation

Remodeling research rarely happens during business hours.

Most homeowners start exploring ideas late at night, early in the morning, or in between meetings during the day. Questions pop up when you are scrolling through inspiration photos or thinking about how your home could work better.

Think of Natalie* as step zero in the remodeling journey. She’s there whenever you’re ready. And, when you create an account, you’ll be able to pick up conversations with Natalie* right where you left off with saved chat history. Whether you come back a few hours later or next year, Natalie* will be ready to pick up that conversation and help explore your remodeling dreams.

Part of a Larger Technology Approach at MOSS 

Natalie* is one piece of a broader effort at MOSS to help homeowners understand their projects earlier and more clearly. Over the years we have introduced tools that make the remodeling process easier to visualize and follow.

MOSS 360 – a best in class augmented and virtual reality design capability – for example, allows homeowners to experience a digital walk-through of their future space before construction begins. Instead of imagining a layout change, clients can see and explore it.

MOSS Online, the platform that powers Natalie*, provides ongoing access to schedules, selections, and project updates so homeowners always know where their project stands.

Explore the MOSS Portfolio in a Whole New Way 

If you're starting to think about a remodel, ask Natalie* to begin understanding what’s possible with MOSS. And because Natalie* is available anytime, you can start exploring whenever curiosity strikes.  

Explore your remodeling questions with Natalie*: https://natalie.mossbuildinganddesign.com/natalie

*Natalie is currently in version 1.0. While she is designed to support early-stage remodeling research, features and capabilities will continue to expand with the release of Natalie 2.0 later this year.